Snapple, the company that wanted to be number three (if I’m remembering those stupid commercials right) caused a mini-disaster (linky) in New York City when a 25-foot-tall, 17 1/2-ton treat of frozen Snapple juice melted “too fast… in the 80-degree, first-day-of-summer heat.”
Snapple hoisting up the doomed popsicle
A giant popsicle melting too fast? NO! Say it ain’t so! I mean come on, it’s a popsicle it’s gonna melt, it’s summer you know. Jesus I guess it’s a good thing they didn’t try this promotion in Austin where it was a balmy 93 degrees. Of course, here in Austin it has been summer since about the beginning of May. We have had temperatures near 100 already, but I don’t think we’ve broken the triple digits yet. But I digress…

“My theory is that it was a combination of the heat … and it may not have been frozen all the way through,” said Snapple spokeswoman Lauren Radcliffe. She said the company would offer to pay the city for the cleanup costs.
OMG! I never would have put that theory together! Heat melting ice? I thought heat made ice get thicker and colder. What fucking planet is this lady from? Pluto? I think Snapple better damn well pay for the clean up costs.

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