From the Why the Fuck would you invent this department…
Philips device could force TV viewers to watch ads
“An invention from Royal Philips Electronics prevents TV viewers from switching the channel during commercials or fast-forwarding past commercials when watching DVR content.
Viewers would be released from the freeze only after paying a fee to the broadcaster. The freeze would be implemented on a program-by-program basis, giving viewers a choice at the start of each one. “

I would ask “why?!” but I already know the answer to that question. Money. This will just be another way for the cable company to screw you. Not being able to change channels or fast forward? That is fucked up! This bad idea ranks up there with pay toilets. Even if its only 25 cents to be able to skip commercials, that’s ridiculous! Knowing the cable companies, it will most likely be 99 cents to “unlock” ads in a TV show. Yes, its supposed to be a per show basis. How fucked up would that be? Just before a show starts you get a message asking you if you want to pay to unlock ads. If you say yes, you use your TV how you want, but if you say no, you can’t change channels during ads. I wonder can you change channels during the actual show? I know that this would piss a lot of people off. For example, Candy will watch at least two shows at once. Switching back and forth and keeping both shows going at once. (Personally I have a hard time letting one show rot my brain, much less two or three at once. )
So lets hope that this thing never sees the light of day. Yeah right! I’m sure the cable companies want to start sneaking this thing into the HD DVR set top boxes so they can toss out the lube and screw you till they are blue in the face.

[Listening to: The Shortest Straw - Metallica - ...And Justice for All (06:45)]
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